Bhutan, the Maldives, Nepal and Sri Lanka showcased their tourism offerings at a joint event in Brussels on 29 October 2026. Held at De Warande, the event titled "From Mountain Peaks to Coastal Shores" highlighted hospitality, cultural heritage and responsible tourism. It was the second edition, building on a 2025 event that included only Bhutan, the Maldives and Sri Lanka.
Guest of honour Dominic Porter, Deputy Managing Director for Asia and the Pacific at the European External Action Service, linked the presentations to EU sustainable development efforts. He noted tourism's role in employment, cultural exchange and conservation, and outlined EU support for local businesses and greener practices in the region.
Each ambassador presented their country's unique offerings. Bhutan's ambassador emphasized high-value, low-impact tourism and constitutional forest cover. Nepal's ambassador highlighted adventure, spiritual heritage and well-being. Sri Lanka's ambassador focused on the island's maritime history and cultural diversity. The Maldives' ambassador participated as the country prepares to be Official Host Country of ITB Berlin 2027.
For travellers, the event underscored a shared commitment among these destinations to tourism that supports communities and protects environments. The focus on sustainable practices and cultural heritage suggests visitors can expect experiences that prioritize responsible travel and local hospitality.
