Sri Lanka is intensifying efforts to attract tourists from Keralam, India, following a surge in Indian arrivals. In 2025, 531,511 Indian tourists visited Sri Lanka, and by October 22, 2026, the country had received 482,944 Indian visitors, accounting for 26.6% of total international arrivals.
The Sri Lanka Tourism Promotion Bureau organized business-to-business meetings in Kochi, Kozhikode, and Thiruvananthapuram. These events brought together Sri Lankan tourism representatives with local travel professionals and media for trade interactions, destination presentations, and networking.
Presentations highlighted Sri Lanka's beaches, wildlife, cultural heritage, wellness, and adventure tourism, as well as air connectivity. SriLankan Airlines noted 89 weekly flights between India and Sri Lanka, supporting convenient travel and package development.
For travellers, this outreach may lead to more tailored travel itineraries and stronger partnerships between Sri Lankan and Indian travel operators, potentially offering easier access to Sri Lanka's diverse attractions.
