Sri Lanka Tourism Promotion Bureau revealed the island's latest tourism developments at World Travel Market London 2026, held from 3-5 November at ExCeL London. The delegation, led by Deputy Minister of Tourism Hon. Prof. Ruwan Ranasinghe, hosted a lunch and press conference on 4 November, sharing updates on new air connectivity from the UK and the country's national tourism strategy.
A key focus was improved connectivity from the UK. British Airways launched a new seasonal direct service between London Gatwick and Colombo on 23 October 2026, operating three times a week through the winter season. This adds capacity alongside SriLankan Airlines' existing services.
Speakers outlined the National Tourism Strategic Planning Consultancy and Global Promotional Campaign Road Map Consultancy, launched on 31 August 2026. These will shape Sri Lanka's tourism strategy over the next five years, targeting 4-5 million international visitor arrivals by 2030. Priority UK audiences include seniors, families and young professionals.
Trade updates included Adventure Plus, a specialist insurance product covering activities such as surfing, hiking, diving, cycling and wildlife experiences. Thirty-day cover costs USD 8 through authorised tour agents and activity centres. Accommodation establishments have grown by approximately 12% since 2025 and room capacity by 11.6%, with new luxury villas, boutique hotels and eco-lodges opening in areas like Galle, the Southern Coast, the hill country, Ella, Yala and Kalpitiya.
For travellers, the new British Airways direct service offers more options for reaching Sri Lanka from the UK. The expansion of accommodation and the introduction of adventure insurance provide additional choices and coverage for activities.
