Sports travel trends for 2027 include gym-cations, male resets, and sailing adventures, according to industry experts. Reports from travel brands and tourism organizations highlight a growing focus on active experiences, from fitness-focused holidays to outdoor adventures.
Lonely Planet's Best in Travel 2027 features hiking, sailing, diving, and wildlife adventures across 50 destinations. Skyscanner's Travel Trends 2027 notes that 67% of millennials are more likely to book hotels with nutritious breakfasts, while 40% of Gen Z prioritize hotels with gyms. TikTok views for "Gym Hotel" content have increased 659% year-on-year.
Lemongrass Marketing's 2027 Travel Trend Report identifies an "Anti-Optimised Holiday" trend, with travelers seeking slower, restorative experiences. Its "Male Reset" trend highlights men's growing interest in fitness retreats and outdoor challenges for wellbeing. Skyscanner's "Signal Severance" trend shows one in four Gen Z travelers plan to disconnect in remote destinations.
Sailing holidays are gaining appeal for outdoor adventures and flexible itineraries, with Croatia's Lastovo and Mljet islands among top destinations. Intrepid Travel's 2027 Not Hot List highlights lesser-visited spots like Georgia's Mestia for hiking and skiing. Ski bookings for winter 2026-2027 are up 63% year-on-year, with strong demand for flexible short breaks and peak-season dates.
