JETOUR, the automotive brand, marked World Tourism Day on September 27 by premiering the fourth season of its travel series, WONDER FOR JETOUR. The series, filmed in nine countries, focuses on authentic travel experiences and cultural connections, aligning with the company's 'Travel+' strategy.
Earlier in September, JETOUR participated in the Malaysia Sarong Music Run in Kuala Lumpur as the official automotive partner. The company signed a three-year memorandum of understanding with Malaysia Marathon and hosted a drone light show for over 20,000 attendees. JETOUR also launched its Travel Season during the event, inviting users worldwide to 'TRAVEL WITH JETOUR.'
The 'Travel+' strategy integrates product development, cultural engagement, and ecosystem building. JETOUR has expanded its vehicle lineup for various travel scenarios and partnered with organizations like Condé Nast Traveller Middle East for industry events. As of August 2026, JETOUR operates in more than 100 markets, serving over 2.51 million users.
For travelers, JETOUR's initiatives suggest more opportunities for immersive and culturally rich travel experiences, supported by a growing network of services and partnerships.
