New figures from the World Travel & Tourism Council (WTTC) reveal that Europe's travel and tourism industry is set to grow by 3.1% in 2026, outpacing the wider economy. The data was released during the opening press conference of the WTTC's 26th Global Summit in Malta, which Euronews Travel attended.
The continent's growth is expected to exceed the global tourism growth rate of 2.5% for the year, despite tensions in the Middle East and the cost of living crisis. International visitor spending in Europe is projected to increase by 5.8%, while leisure spending is up 3.1% and business travel is up 4.2%.
The summit, nicknamed the 'Davos of travel', brings together more than 200 CEOs and government officials alongside 1,000 delegates. WTTC President and CEO Gloria Guevara said the sector is ready to invest and innovate, but governments must create the right conditions for seamless travel, connectivity, talent development, and sustainable growth.
For travellers, this projected growth suggests continued expansion in travel options and services across Europe, though the impact on individual destinations may vary. The summit's discussions on sustainability and community impact could influence how tourism develops in the region.
