Tourism Malaysia has entered a strategic collaboration with Sepang International Circuit for the PETRONAS Grand Prix of Malaysia 2026, a MotoGP event held from 30 October to 1 November 2026. The partnership aims to boost the Visit Malaysia 2026-2027 campaign's global promotion.
The three-day race drew over 196,000 spectators and reached millions worldwide through live broadcasts. Tourism Malaysia used the event to showcase Malaysia's cultural diversity and tourism products, encouraging visitors to explore beyond the circuit.
Under its Mega Familiarisation programme, Tourism Malaysia hosted guests at the event, offering firsthand experience of MotoGP alongside Malaysia's cultural heritage and gastronomy. The collaboration is expected to increase international arrivals, which reached 32.3 million from January to September 2026, up 2.4% from the same period in 2025.
For travellers, this partnership highlights Malaysia's focus on using major international events to promote tourism, potentially leading to more diverse travel experiences and improved visitor infrastructure.
