Kazakhstan’s super app has cornered a $538 billion KZT travel market, according to recent news. This development underscores the booming online travel scene in Central Asia, where the digital economy is moving fast.
The winners in this growing sector are not the typical global players, but rather local digital platforms that have successfully captured significant market share. The super app’s dominance in Kazakhstan reflects this trend.
For travellers, this means that local digital solutions are becoming increasingly important for booking travel in Kazakhstan. The super app’s control of the market could shape how travel services are accessed and purchased in the region.
