The Alabama Mountain Lakes Tourist Association (AMLA) has announced the recipients of the 2026 PEAK Awards, which recognize leaders in North Alabama's tourism industry. The awards were presented during the AMLA's Annual Meeting on September 24 in Decatur.
Rob Carnegie, CEO of the Florence-Lauderdale Convention and Visitors Bureau, was named Tourism Professional of the Year. Katlyn Lott, operations manager at Muscle Shoals Sound Studio, received the Young Professional of the Year award. Johnny Belew, owner of Rhythm & Belew's Tours in Florence, won the Northern Star Award.
Carnegie was recognized for his role in achieving record-breaking tourism numbers for Lauderdale County in 2025, including over $368 million in travel-related expenditures. Lott was honored for her work at Muscle Shoals Sound Studio, where she increased merchandise sales by 40% and grew social media engagement. Belew was recognized for his community service and support of local tourism partners.
These three individuals are among 12 honorees in this year's awards program, which celebrates contributions to the region's $4.9 billion tourism industry.
