Japan has introduced travel packages to Azerbaijan inspired by the popular TV series Vivant. The tours were developed by Hankyu Travel International in cooperation with Tokyo Broadcasting System Television, the broadcaster behind the series. Some trips scheduled between late November 2026 and October 2027 already have waiting lists.
A representative of the tour operator said Vivant sparked strong interest among Japanese tourists in visiting Azerbaijan. The company is considering increasing the number of available places on the tours. Fans from Japan are already traveling to Baku, visiting sites such as the Palace of the Shirvanshahs, where scenes set in Jerusalem were filmed.
Another location featured in the series is Baku's Bukinist bookshop, which serves as the headquarters of a secret intelligence unit in the show. The shop manager reported that Japanese visitors come in every day to take photographs and shoot videos. The head of the Azerbaijan Film Agency expressed hope that more Japanese tourists would visit to explore historical landmarks, architecture, and national cuisine.
Vivant is a thriller, action and detective series directed by Katsuo Fukuzawa, released in 2023. The first season was filmed in Japan, Mongolia and other locations. A significant part of the second season, released in 2026, was set and filmed in Azerbaijan, particularly in Baku.
For travelers, this means new tour options are available for those interested in visiting filming locations from the series, though availability may be limited due to high demand.
